We are excited to announce that Ethan Creasman has joined Trig as an industrial designer. Ethan brings a wealth of experience to the team from his work in laptop and server design, furniture, home improvement, lighting, and UX app design.
Guest writer Michael Hiller MSME is a principal at In2solutions.com with over 20 years of experience in CAD, FEA, and other numerical methods for product development in dozens of industries. Industry-leading companies recognize the benefits of CAE and invest millions to develop and maintain in-house assets. If CAD is the first cornerstone of CAE product design capability, then finite element analysis (FEA) is certainly the second.
Marketing as we know it is at a cross-roads. Countless pieces of software and strategic frameworks have been built around how to fit the customer into its marketing process, and not the other way around. 92 million Millennials, the largest generation in history, is expecting more. Until about 2040, if you want your brand and business to survive, you’ll need to build your strategy around how “millennials will be the key consumer segment driving the U.S. economy.”
Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.
We discussed research that showed 98% of four-year olds test as creative geniuses, yet only 2% of the adult population remains a creative genius. Why is that? One might blame the education system, but I believe the problem is deeper than that. Parrots are to blame for why you are not a creative genius today.