2017 BMES Coulter College - Lessons Learned

2017 BMES Coulter College - Lessons Learned

From August 3rd to August 6th, rising undergraduate seniors from twelve international Biomedical Engineering college programs convened in Atlanta Georgia for an educational contest of who could develop the best medical device design and prepare the best investor pitch on the supporting business.  The Coulter College event was hosted by the Biomedical Engineering Society with support from the Wallace H. Coulter Foundation.

Project Manager Ashley Whitley Joins Trig

Project Manager Ashley Whitley Joins Trig

We are excited to announce that Ashley Whitley will be joining Trig as our first project manager.  In a company that prefers change to standard procedures and ambiguity to routine processes, Ashley has the challenge of keeping track of each divergent path we take with our clients and making sure we maintain our commitments to quality, budget, and schedule. 

Kelly Harrigan Joins Trig as Trend and Innovation Manager

Kelly Harrigan Joins Trig as Trend and Innovation Manager

We are thrilled to announce the expansion of the Trig team with industrial designer, Kelly Harrigan joining as Trend and Innovation Manager. Kelly will be responsible for leading customer research studies, organizing and facilitating ideation sessions, as well as pioneering our services with trend research and trend field trips.

Connie Tran Promoted to Brand and Marketing Manager

 
Connie Tran, Brand and Marketing Manager at Trig
 

In her second promotion since joining Trig in early 2015, Connie Tran has been elevated to the role of Brand and Marketing Manager.  Connie has demonstrated excellence in managing large client projects and has consistently lived and helped shape our core values.

Ty Hagler, founder and principal at Trig said, "Connie has been instrumental to Trig's growth, not only with keeping our clients happy, but has led the way on updating our brand, positioning, and online presence.  Connie is a tireless champion of making sure we hold the line on each project and for building a strong company culture." 

Connie has pioneered Trig's brand identity process of applying the brand archetype framework to new and existing brands.  The brand archetype process has proven especially effective in crowded markets like beer brewing to find differentiated positioning that will stand out in a crowd.   The new Trig website, branding, and positioning is a direct result of applying the brand archetype process and delivering excellent execution.

Connie has also become an expert in marketing automation, leading the conversion of one of our largest clients from Act On to Marketo and helping the client to realize the full potential of the software.  In particular, the client has saved upwards of 15 hours each week in sorting through leads that come in, assigning them to a sales representative, and then following up with the sales representative to track the outcome of the lead. 

The team at Trig would like to congratulate Connie Tran on her promotion.  We look forward to her continued leadership in building a great culture of excellence.

Nike vs. Adidas: Whose marketing strategy reigns supreme?

Nike vs. Adidas: Whose marketing strategy reigns supreme?

How do two of the biggest sporting manufacturers manage to stay at the top of the league? How does the average customer develop a preference for one brand over the other? What differentiates two brands with product lines nearly identical to each other?