Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

510 Meadowmont Village Circle, Suite 140
Chapel Hill, NC
USA

919-480-8744

Framework

Frameworks are useful tools for understanding the decisions you face. At the outset of each project, Trig Innovation seeks to understand our client's strategic perspective and within this case study you will see how our strategy will hit your needs.

Strategic Frameworks

Frameworks are useful tools for understanding the decisions you face.  At the outset of each project, Trig Innovation seeks to understand our client's strategic perspective.  We think of strategy as making decisions about what you will not do - just as much as deciding what you will do.  As shown in the graphic below, Wal-Mart's strategy is to combine cost leadership with as broad of an appeal to the market as possible.  Apple, in contrast, combines unique new products with broad market appeal through a zealous focus on design and feature leadership.  The anomaly to this framework is Target.  They have managed to straddle both cost leadership and design leadership, however that decision had to have been made with an appreciation for how difficult it is to accomplish.

 

 Do you aspire to cost leadership, design leadership, or do you want to find a niche in-between?  Based on where you land in the matrix, it provides both a starting point for the design process, as well as a definition for your ultimate goals for the product and its place in the market.

Trig Innovation's consultative approach uncovers your core values through the Innovation Strategy Matrix to lay the groundwork for driving changes that fit your strategy.