While there has been much debate over the benefits of minimal shoes, this is where I feel industrial design has truly entered into the running industry; the merging of traditional and natural elements.
Jason Guigno and Corey Jeffreys of TrangleCast have got podcasting figured out. We met at the Frontier in RTP, and bounced into a random conference room. Within minutes, they had an impressive array of microphones and a mobile mixing board set up, all while easily chatting with me and setting a relaxed tone to the conversation.
Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.
The product development process is a multi-stage endeavor. Informed by customer research and marketing analysis, strong opportunities drive the first legs of the race to get a product onto shelves. When the project is handed off to development, it is in these stages that opportunities become designs, and designs become products.