January 5, 2012 (Durham, NC) Trig® Innovation, a Research Triangle, NC-based innovation management firm, announces a patent award for one of its product collaborations, the FizzLoc Soda Clamp.
FizzLoc is a compression device developed by Phil Atiyeh of product innovations, LLC of Cheshire, Connecticut in collaboration with Trig® Innovation. The patent application, filed with the United States Patent and Trademark Office in December of 2008, was approved by the USPTO on December 13, 2011.
Atiyeh developed the device to solve a common problem—carbonated beverages losing their fizz, also known as “going flat.” The device uses a unique clamping mechanism to remove airspace from soft drink bottles, enabling the beverages to retain their carbonated fizz much longer than without the help of the FizzLoc.
“This is a special thrill for me, because I have worked with Phil for many years since our time with Home Depot’s Innovation and Design team, and I’m very proud of him,” stated Ty Hagler, principal and founder of Trig® Innovation. “The FizzLoc captures the essence of who we are as industrial designers and product innovators in a really fun way. Phil tackled a very challenging problem that required an elegant solution. By developing a deep understanding of the problem, we pushed for a pragmatic solution that works, while the existing fizz-saving products just don’t get the ‘fizzics’ of the problem. His persistence in bringing the FizzLoc to market is an inspiration to me personally, and he is an example to others with a great idea seeking to navigate the possibilities.”
For more information on the FizzLoc patent award, please follow this link to the US Patent and Trademark Office listing.
For inquiries regarding the FizzLoc product, please contact Phil Atiyeh at patiyeh (at) sbcglobal (dot) net.
About Trig® Innovation
Trig® Innovation is a Research Triangle, NC-based innovation management consulting firm dedicated to delivering a toolkit of strategies and expertise for the development of new products and services for inventors and corporate product and brand teams. With practice areas focusing on the development and branding of products for the home improvement, medical device, and housewares industries, Trig® Innovation draws upon a well of leading experts in industrial design, intellectual property law, mechanical engineering, and marketing strategy to bring new client products to market. Led by Principal Ty Hagler, a seasoned product developer from his start in marketing and product development at The Home Depot in 2004, Trig® Innovation services clients throughout the United States from its base in Durham, NC.