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510 Meadowmont Village Circle, Suite 140
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Tangents - Thought Leadership and News from Trig

News and blog articles from the Trig team

Trig® Announces New Registered Trademark


Trig® Innovation is proud to announce the procurement of a service mark for its name, Trig®.

Trademarks are standard fare in the world of the products we design and develop for others, and the word, Trig®, has taken on so much meaning for us in the last year that we decided to take the “what’s good for the goose” approach to our own name.  As a service mark, we can now utilize the Trig® name as an exclusive expression in advertising and promoting our firm’s suite of services, including innovation consulting, industrial design, 3D CAD, animation, ideation, packaging, and messaging.

2011 has been a very good year for our company, as we launched a new era and transitioned from the Studio Hagler branding.  At the end of 2010, we realized we had reached one of those tipping points, where we needed a new brand expression to better capture the evolving services and attendant client results of our company. Thus, we created our new name, along with the tagline, “Navigate the Possibilities,” to capture our enthusiasm and optimism with regard to the future of product design and development.

A longtime client of our Trig® PDQ patent drafting service, Julie Tennyson, a patent and trademark attorney in Paducah, Kentucky, recommended in April that we file a trademark on the new name.  After concluding that this was a strategic asset for our ongoing efforts to build a brand, it made sense to invest in registering the mark with the US Patent and Trademark Office.

We were thrilled Trig® received its official trademark from the USPTO on December 6, 2011, and we are very grateful to Julie for her hard work in making this happen.