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Small Giants: Companies That Choose to Be Great Instead of Big

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Small Giants: Companies That Choose to Be Great Instead of Big

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By: Bo Burlingham

It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great companies have rejected the pressure of endless growth to focus on more satisfying business goals. 

Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable companies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greatness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success.

Bo Burlingham's work has inspired a community of business leaders to come together around the shared values that Bo helped express.  We invite you to check them out here and especially recommend the Small Giants Virtual Group