We published a lot of great content this week, I'm excited to hear what you think. Big thank you to those of you who reply to this newsletter each week and special thanks to those who share it with their colleagues.
Welcome new subscribers, on to this week's reading.
Think creativity stems from the "right brain"? Think again.
For a long time people have referred to playing musical instruments or meditating as a way to stimulate your "right brain" and, in turn, boost creativity. While those are, in fact, ways to boost creativity, it is not exclusive to just the right half of your brain and unless you're playing the drums, you'll need a bit more movement to maximize the effect.
In our latest piece penned by yours truly, I explore the recent scientific discovery that creativity is sparked from a combination of using both sides of the brain. With this new finding, it is confirmed that creativity can be boosted by stimulating all quadrants of the brain, not just the left or right. What's the best way to stimulate your whole brain? Moving your arms and legs. A bunch. You know, like exercising.
In this post, dive into how training for the olympic trials helped to inspire our product design process and how that basically makes us the coolest design firm you could possibly find.
Growing with purpose
If you enjoy the post above, you'll also enjoy this podcast I was recently featured in. We touch on the concept of exercising to boost creativity a long with a whole bunch of other interesting things like:
- A significant emotional event that has shaped my leadership approach: [25:30]
- What book influences my leadership style: [42:34]
- I'm stranded on an island, this is what I'll take: [43:40]
Pop in some headphones, check out our notes, and listen to the podcast here.
Ever wonder how marketers get plugged into the most recent, fastest growing trends? It's a job called Cool Hunting and it's more scientific than it sounds.
Our brilliant intern, Sophia, talks about how, from a behavioral perspective, different groups of people pick up trends at different stages of the trend cycle. From the Devil Wears Prada to the Baltimore Orioles, check out this post to understand when and why different groups adopt different things.
What we're up to
What we're reading
- Crossing the Chasm by Geoffrey Moore Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing. It teaches you to think from your customer’s perspective: what they want and what their values are.
- The War of Art by Steven Pressfield A concise, appealing, and applicable guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the creative, not warring, soul.
Until next time,