One of the most exciting developments for Trig in the past year has been the development of our virtual ideation practice. Traditionally, ideation sessions pull together people from across a company for an intense day or two to creatively solve big problems. We have led ideation sessions and participated as visual scribes or illustration experts since our founding nearly 10 years ago. While we have learned a lot from coaching better creative performance from our ideation participants, the traditional model isn't truly optimized for creative output.
Revolutionize your ideation sessions
Virtual ideation, by contrast, takes advantage of the best of both individual and team creative dynamics. Over the past 9 months, we have experimented with a variety of techniques to maximize creative output in the virtual context and have been consistently amazed with the results we're seeing for our trailblazing clients. Oh, the places you’ll go, when you're focused on your customers.
Don't let innovation be a one-time event
When properly put into practice, innovation is not a one-time event, but a consistent process of exploration, discovery, divergence, convergence, prototyping, and testing. Too often, ideation sessions are a one-time event that generate lots of ideas that filter down to a select few, while the rest get discarded or forgotten.
It's why we're excited to launch our new Virtual Ideation Services Subscription
With our new virtual ideation subscription, Trig can offer select clients a predictable schedule for activating the customer insights through ideation—all in a process where participants can join from across the world. What's more, clients will have the ability to maintain a permanent AND searchable digital record of each ideation session.
Reply to this email to speak to me directly, or hit the button below to contact my team via form. You can also request a time slot to speak with me on my calendar.
In the mean time, check out what else we've been up to lately—you're sure to find some relatable, interesting, or inspiring stories or resources below.
What else was interesting?
Growth with purpose - The Small Giants philosophy
Passionate, purposeful, and values-driven—The Small Giants community brings together like-minded individuals, from aspiring new business leaders to seasoned veterans, looking to harness the connection between culture and business success. Read more or check out the Small Giants community directly here.
Will your skin be protected this summer?
We've been working with Voxelight to launch their first product, Sunscreenr, which makes unprotected skin visible. If you happened to catch that one episode of Shark Tank, you've already seen how this magic works. If not, check the the Sunscreenr and pre-order your own here!
Mentoring young design thinkers
The student experience is so transformative in the individual's thought process and way of viewing the world that the discipline has been named Design Thinking. We are always happy to say that we enjoy giving back to the community, but in the end, we learn just as much from the students as they learn from us. Read more about our latest talk at SCAD here.
Digital ideation at Innovate Carolina 2017
Trig will be sponsoring Innovate Carolina for the 7th consecutive year. We'll be giving a talk on April 21st that explores the risks and rewards of accelerating the front end. The talk will explore a new approach to ideation that balances the need for individual reflection and gathering new creative stimuli from team members using digital collaboration tools—making creative teams more effective while reducing the cost and time needed to conduct ideation sessions. The conference will take place at The Biotech Center in Research Triangle Park, North Carolina, and we’d love to see you there. Register here!
Does your startup have what it takes to survive?
In case you missed some of our recent posts, check out "Biology is Destiny: Choice of Culture and Startup Survival" and "The Value of Interrogation in Innovation." If this type of content tickles your fancy, check out more of our work and thoughts on our blog, Tangents.
Hope you've enjoyed the read!