Happy Holidays from Trig!

Hello there,

The team at Trig would like to wish you a Merry Christmas and Happy New Year! 

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Some newsletters might just stop here with some holiday cheer, but then we saw the tweet from Nathan Hubbard and the Twitter outrage that followed.  Our Obligers got to work, our Upholders were already working, our Rebels were already on vacation, and our Questioner figured out we could split the difference, work this week, then take next week off for Christmas.  We're still ahead of Usain Bolt at a 1.8% improvement, but we need a zero drop shoe to pull that off.  No idea what I'm talking about?  You'll understand after reading the three killer articles below.


All Four Tendencies

Our own Kelly Harrigan has really taken the Four Tendencies personality type methodology to heart.  I was initially skeptical of a new personality type after having been let down by Myers-Briggs, but having read the book and seeing it listed as one of Forbes' most influential business books of 2017, I had to take it seriously.  In this article, Kelly lays out how understanding the Four Tendencies should change our entire approach to customer research, or even conceptualizing what the customer experience should be. 


Industrial Design for Natural Running

What a great way to introduce our readers to industrial designer, Brian Himelright.  Brian is the newest addition to the Trig team and we're thrilled to have him.  Brian is an accomplished athlete as well as a talented designer, having run collegiate level track during his time at NC State.  In his first Tangents article, Brian discusses the feedback loop between shoe design and running technique.  Personally, barefoot shoes like Vibram's never made sense to me, but I might have to check out a zero drop shoe after reading Brian's article.


Data Disfluency and Business Intelligence

If any of our readers knows Ray Dalio or even someone employed at Bridgewater, please pass this article along in hopes that he might answer a burning question: How do you stay disfluent with your data when so much of the data processing is assigned to artificial intelligence systems?  By data disfluency, I mean the paradoxical observation of Charles Duhigg that if data is made harder to interact with, it becomes easier to understand.  In this article, I share my evolving thoughts on the use of business intelligence scorecards as a management tool and give a huge shout-out to the folks at Malartu.  By the way, they also have an awesome newsletter.  You might give them a Christmas gift as well and sign up for their emails.

Malartu marketing report

What we’ve been reading

The Four Tendencies by Gretchen Rubin

The book describes the culmination of work from years of Gretchen Rubin's efforts to understand a profound question, "How do I respond to expectations?"  She discovered through upwards of 1 million personality survey responses that people tend to fit into one of four Tendencies: Upholder, Obliger, Questioner, and Rebel.  Gretchen states that "The happiest, most successful people are those who have figured out how to exploit their Tendency to their benefit."

Ty Hagler

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