Are You an Innovation Broker?

Hi there,

Have you ever wondered why some people are able to generate new ideas faster than they can spit them out?  How are they able to consistently create original concepts that are both novel and meaningful?  Imagine how much more creative you would be if you learned their secret. 

Billion dollar idea

I had lunch with a friend this week who was on the founding team of a medical device company in his early career that went public and currently has a market capitalization of $1.04B.   As he was describing the experience, I stopped him and said, "Wait, you wrote a billion-dollar need statement?!" He chuckled and admitted he hadn't thought of it in those terms.  Over a long enough time horizon, the work we do as entrepreneurs and innovators has the potential to create enormous economic value.  The conversation left me wondering, how DO you create a billion dollar idea?

Today our own Kelly Harrigan unpacks this idea of how the Cross-Pollinator persona leads to meaningful creative ideas.  We have new books to check out and a fun case study of a product to help your kid feel like a hero when he goes to the potty.  We also want to invite you to an upcoming webinar where you can learn to become a true Innovation Broker.  To learn our secrets, read on and sign up for the webinar.


Explore Your World Like a Cross-Pollinator

Kelly has only been with Trig for a few weeks and she is already changing how we approach innovation.  One of the many reasons why I am so excited that Kelly has joined Trig is that she lives the Cross-Pollinator persona through her love of travel.  Don't worry though, Kelly explains you don't have to be a travel bug to become a good Cross-Pollinator.  In the article, you will learn what it means to be a Cross-Pollinator and Innovation Broker, as well as figure out that creativity can be an import/export business.  Enjoy here 


[WEBINAR] The Innovation Broker's Smart Trend Boards

Join us on Thursday, September 14th from 1:00pm 1 1:45pm EDT to learn from Kelly Harrigan, Trend and Innovation Manager at Trig as she shares the new tools and techniques she has developed to build Smart Trend Boards. 

If you are like me, you will either sign up right now and put it on your calendar while you have the free time slot, or you will wait and miss the opportunity.  Don't wait.  Invest in your creative performance by signing up for this free 45-minute webinar here


Potty Hero Development Sketch

What we're up to

Case Study: Potty Hero Toilet Training Toy

Teach your boys to hit the mark.  It only works when the seat is lifted, so there's added training benefits.


What we're reading

  • Smarter Faster Better: The Transformative Power of Real Productivity by Charles Duhigg

    • I keep coming back to this book.  Our theme of Cross-Pollination ties in directly to Duhigg's chapter on Innovation and the impact of Innovation Brokers.  Apparently, there was a study done of 17 million scientific journal articles asking what is common among the top 5% most influential science?  As it turns out, the majority of those top 5% scientists are Innovation Brokers - able to mix conventional concepts from other fields in highly unusual ways.

  • Extreme Ownership: How US Navy SEALS Lead and Win by Jocko Willink and Leif Babin

    • Every now and then you read a book that fundamentally changes your perception of the world.  Have you ever blamed something or someone other than yourself for a poor outcome?  I certainly have.  The core concept of this book, Extreme Ownership, is that the leader has to own every mistake of their team. No excuses. This isn't a new concept as the leadership principle has been told in a variety of ways, (The Level 5 Leader in Good to Great and Boundaries for Leaders come to mind) but the story of how Jocko dealt with his own responsibility and ownership of a wartime incident under his command is simply powerful.


Until next time,

Ty Hagler

Principal

Trig Innovation

 

 

The Sky is Not Falling

Hi there,

Since we last spoke, we finished college, gained two new stellar teammates, and celebrated one much-deserved promotion. Not bad, if I don't say so myself. 

As a service to our readers, if the sun happens to disappear on Monday, don't freak out.  Yes, a dark shadow will be moving across the continental United States at a speed of 2,955 mph when it hits Newport Oregon, slowing to 1,502 mph when it surrounds Charleston, SC at 2:47 EST.

Get after it

No, it's not a super-galactic alien spaceship bent on Earth's destruction, just the moon crossing in front of the sun.  Eclipses occur thanks to a unique scientific coincidence that the Moon and the Sun have the same “angular size,” that is the Sun is 400 times wider than the Moon, but is also 400 times farther away. That coincidence makes these celestial orbs appear to be the same size in the Earth’s sky.  Before you go outside to look at the sun to make sure its not aliens, please wear proper glasses to protect those retinas.


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Let's hear it for the ladies

Connie Tran, Brand and Marketing Manager

We're proud to announce Connie Tran has been promoted to Brand and Marketing Manager. Connie has been instrumental to Trig's growth, not only with keeping our clients happy, but has led the way on updating our brand, positioning, and online presence.  Connie is a tireless champion of making sure we hold the line on each project and for building a strong company culture. If you haven't seen the magic she's been working on the Trig website, check it out here

Kelly Harrigan, Trend and Innovation Manager

Kelly Harrigan has joined our team as Trend and Innovation Manager. Kelly brings fresh perspective to the team in sophisticated trend development and new practices for facilitating ideation sessions.  In joining the Trig team, Kelly adds yet another dimension of top-level industry talent.  At Trig, we live and breathe cultivating an enduring culture that attracts the best and brightest, and we look forward to her leadership and the impact she will make for our clients. Kelly will be responsible for leading customer research studies, organizing and facilitating ideation sessions, as well as pioneering our services with trend research and trend field trips. Read more here.

Ashley Whitley, Project Manager

Ashley Whitley has joined our team as Project Manager. Ashley joins the Trig team at the perfect time. Her expertise in project management and confidence as a leader has gracefully challenged us to commit to standard processes that help us keep track of our critical numbers.  She has patiently picked up the project management responsibilities that had otherwise been addressed through ad hoc efforts.  Her steady guidance and persistent attention to detail will be critical to Trig's continued commitment to excellence as we reach our next phase of growth. Read more here.

I think it goes without saying but I'll say it anyway: We. Are. Pumped. Can't wait to see what our team can do with the leadership of these impressive and inspiring people. 


Coulter College in Review

We had an awesome time at Coulter College last week working with rising undergraduate seniors from twelve international Biomedical Engineering college programs. The student convened in Georgia to see who could develop the best medical device and investor pitch. 

I got the design day kicked off with a talk on brainstorming and creative performance. We introduced the students to the discipline of Industrial Design and walked the group through several tips and techniques to be more creative and have better ideation sessions.

You can see the highlight reel from that talk and our lessons learned here. (spoiler alert, it's 6 seconds long and I'm on camera saying "oogah boogah"). 


Inquiring minds want to know...

Let's talk about the difference between qualitative and quantitative research, since this is one of our top performing articles.

Quantitative research is concerned with the measurements of a market. Areas of study can include the size of a market, the make up of market segments, purchase frequencies, general awareness of brands, distribution levels, etc.

Qualitative information is harder to define but the emphasis is on understanding rather than measurement. For example, quantitative research may tell you that product A is recalled more often than product B, but how does A function as a product and why is it more effective than B?

Quantitative and qualitative research work in tandem when used in the most effective way. The qualitative element frequently takes place first, exploring traits that need to be measured in the subsequent quantitative phase. The result is downright awesome research.

If you like research even half as much as we do, revisit our post here.


    What we're reading

    • Originals: How Non-Conformists Move the World by Adam Grant

      • With Originals, Adam Grant explores how innovators see the world differently and bring others into their success.  It is not the high school valedictorians who go on to change the world, Grant argues, since their very success signals that they have perfected following and benefiting from the existing system.  By contrast, it is the highly creative children that teachers tend to discriminate against, labeling them as troublemakers.  Read more here...

    • The Wisdom of Crowds by James Surowiecki

      • James Surowiecki of the New Yorker explores the concept of large groups being smarter than an elite few. He says that no matter how brilliant your top executives are and despite being better at problem solving, innovating, and wise decision making, huge groups, think the customer base, always offer better solutions. Read more here...


    Until next time,

    Ty Hagler

    Principal

    Trig Innovation

    Idea Award Winner Newsletter

    Hi there,

    Huge week for us here at Trig. We launched our new website, check it out and let me know what you think. And...

    We're also proud to announce we've won another IDEA Award from the Industrial Designers Society of America.

    Excuse me for one moment:

    That's Connie in the bottom right, she wants to talk to you about Archetyping. ^^^

    More on that below, first on to more killer content from the Trig Team:


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    We're going back to College (kind of)

    An annual program called the BMES Coulter College, specifically. Next week the team is headed down to Atlanta, Georgia to guide student teams through the creative process of designing solutions to pressing medical problems. Student design teams are guided by faculty, clinical experts, and designers (that's us) through a highly dynamic process designed to help them better understand how innovations can meet clinical needs while providing tools and approaches used to evolve identified problems into novel solutions. 

    This our second time participating in the Coulter College, having first participated in 2015.  During the four-day event, student teams start with strategic focus, identifying their unmet need statement, brainstorm solutions, develop a regulatory plan, scan the patent landscape, and develop a business plan.  At the end of the event, the teams pitch their new medical device companies to venture capital investors and business advisors for evaluation and the chance to win valuable prizes.  Did I mention sleep?  That doesn't happen much. 

    Coulter College is first and foremost an educational all-in event where each of the students, educators, and professional mentors devote long hours to creating a meaningful experience for the students.  As designers, its the closest we get to replicating our own college experience of pulling all-nighters to meet a project deadline.  What has kept us coming back has been the inspiring core values lived by the Coulter organizers - servant leadership, creating opportunities for lower income BMES college programs, and a desire to do good in the world by changing patient outcomes through innovation.  What's not to love about this community?


    Trig Wins IDEA Award for Work With Sunscreenr

    Created by North Carolina entrepreneurs David Cohen and Jon Meyer, Sunscreenr is an outdoor accessory to aid in the application of sunscreen, by making the invisible visible. Consumers use Sunscreenr’s camera to record video of their bodies after applying sunscreen. The device records a video through a proprietary lens that filters UV light, revealing where users may have under-applied sunscreen or had it wash away with sweat or water exposure during swimming.

    We had a blast working on this project. There's really nothing we enjoy more than working with awesome clients like David and Jon on a project that impacts millions of lives. 

    Check out the press release here

    Also a video of Sunscreenr in action here


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    Whose marketing strategy reigns supreme?

    From partnerships with James Harden and Kanye West to equality campaigns, our intern Sofia breaks down how two of the biggest sporting manufacturers manage to stay on top of the league. If you appreciated our breakdown of different brand archetypes, you'll certainly appreciate this case study on the hero archetype in full-form. 

    Read the full article here



    What we're reading

    • THE FOURTH TURNING: AN AMERICAN PROPHECY by Neil Howe and William Strauss

      • Neil Howe and William Strauss admit that their model of the four generational archetypes is not the first time that the phenomenon has been observed in human history, however, they argue that American society has distinctly followed this pattern over the past 500 years. When each archetype comes of age, there is a turning, or shift in societal mood. More here

    • DESIGN A BETTER BUSINESS by Justin Lokitz, Lisa Kay Solomon, Patrick Van Der Pijl

      • I got mad when I saw this book, then immediately bought it.  This is exactly the kind of book I want to write someday. These three brilliant authors stitch together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. More here


    Until next time,

    Ty Hagler

    Principal

    Trig Innovation

     

     

    The next billion dollar tinkerer

    Hi there,

    Another holiday weekend is upon us. Happy Independence day, we hope you have a relaxing weekend filled with fun, food, and fireworks. Here's a cool gif to kick off the celebration:

    On to some super interesting reads:


    That's Connie in the bottom right, she wants to talk to you about Archetyping. ^^^

    Taking a deeper look at the ASUS 3D printing project

    You've probably heard of open-sourced software, you probably use something open-sourced almost every day (like if you're reading this on Firefox, for example.) Open-source hardware is a bit less popular among average consumers. It's more popular among modders using Arduino boards or Rasberry Pi to bring life to their home-made robots. 

    Last year ASUS introduced a 3D printing project in which they provide CAD files through community forums for printable components that can be installed on ASUS products. In our latest thought piece, we dive into the idea that ASUS and other hardware companies could use this open-source methodology, along with 3D printing, to fundamentally accelerate the advances of our hardware world and bring the design process to the consumer. 

    Read the full post here. 


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    Red Bud Labs Stage Case Study

    Trig recently helped develop the Stage for Redbud Labs of Chapel Hill, NC. The device uses proprietary technology to accelerate the mixing of samples and reagents in microarray assays for laboratory test procedures and clinical diagnostics. Don't know what any of that means? Don't sweat it - we think it's awesome to look at regardless.

    Check out the case study here. 


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    Interrogation and Innovation

    We're not talking about the good cop/bad cop interrogation in a dark room with a very bright light, we're talking the literal definition of interrogation: to elicit useful information.

    Drew Brisley dives into what interrogation means for innovation in one of our favorite Tangent articles. In order to be good interrogators—and thus great innovators—we must reject the notion that the way things are is the way things will be. 

    In order to go about interrogation in the service of innovation, you must go about it in the freest ways possible:

    • You have to be willing to be wrong about your ideas (!)
    • You must have an open mind
    • You must be able to stand in a different set of shoes—those of humankind itself (and they may be small and uncomfortable or large and insecure)  
    • You must be able to question the status quo (to see fluidity where other see concreteness)  
    • You must question the research (in order to understand its context)

    Check out the full post here for more.


    What we're up to


    What we're reading


    Until next time,

    Ty Hagler

    Principal

    Trig Innovation

     

     

    How Training for the Olympic Trials Inspired our Product Design Process

    Hi there,

    We published a lot of great content this week, I'm excited to hear what you think. Big thank you to those of you who reply to this newsletter each week and special thanks to those who share it with their colleagues.

    Welcome new subscribers, on to this week's reading. 


    That's Connie in the bottom right, she wants to talk to you about Archetyping. ^^^

    Think creativity stems from the "right brain"? Think again.

    For a long time people have referred to playing musical instruments or meditating as a way to stimulate your "right brain" and, in turn, boost creativity. While those are, in fact, ways to boost creativity, it is not exclusive to just the right half of your brain and unless you're playing the drums, you'll need a bit more movement to maximize the effect. 

    In our latest piece penned by yours truly, I explore the recent scientific discovery that creativity is sparked from a combination of using both sides of the brain. With this new finding, it is confirmed that creativity can be boosted by stimulating all quadrants of the brain, not just the left or right. What's the best way to stimulate your whole brain? Moving your arms and legs. A bunch. You know, like exercising.

    In this post, dive into how training for the olympic trials helped to inspire our product design process and how that basically makes us the coolest design firm you could possibly find. 

    Full post here. 


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    Growing with purpose

    If you enjoy the post above, you'll also enjoy this podcast I was recently featured in. We touch on the concept of exercising to boost creativity a long with a whole bunch of other interesting things like:

    • A significant emotional event that has shaped my leadership approach: [25:30]
    • What book influences my leadership style: [42:34]
    • I'm stranded on an island, this is what I'll take: [43:40]

    Pop in some headphones, check out our notes, and listen to the podcast here


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    Cool Hunting

    Ever wonder how marketers get plugged into the most recent, fastest growing trends? It's a job called Cool Hunting and it's more scientific than it sounds. 

    Our brilliant intern, Sophia, talks about how, from a behavioral perspective, different groups of people pick up trends at different stages of the trend cycle. From the Devil Wears Prada to the Baltimore Orioles, check out this post to understand when and why different groups adopt different things. 

    Check out the full post here for more.


    What we're up to


    What we're reading

    • Crossing the Chasm by Geoffrey Moore Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing. It teaches you to think from your customer’s perspective: what they want and what their values are.
    • The War of Art by Steven Pressfield A concise, appealing, and applicable guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the creative, not warring, soul.

    Until next time,

    Ty Hagler

    Principal

    Trig Innovation

     

     

    We haven't stopped learning from Hot Wheels and card games

    Hi there,

    To all the fathers out there, I hope you have a wonderful Father's Day weekend full of family time and relaxation. I'll be chasing after our collection of biscuit snatchers, which involves changing diapers, being a guest of honor at a tea party, and getting whacked with a plastic lightsaber. 

    Anyway, here are a few things we learned since we last spoke:


    That's Connie in the bottom right, she wants to talk to you about Archetyping. ^^^

    That's Connie in the bottom right, she wants to talk to you about Archetyping. ^^^

    Arche-What?

    Does it seem like every Disney movie is the same? They are. We've seen the hero save the girl hundreds of times throughout human history, we know what's going to happen, but we still pay millions of dollars a month to keep consuming the same story. It's no coincidence. It's science, and it's called archetyping.

    Our own Connie Tran, with a little help from Carl Jung, highlighted the 12 archetypes that could define your brand. Understanding these archetypes is the first step to creating a brand that motivates people like Disney does. 

    If you're curious what archetype your brand falls under, we're offering a free brand consultation - no strings attached. Just reply to this email and I'll get you setup. Also, check out some examples of our work using this idea of brand archetypes in the "what we're up to" section below. 


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    Magic Lessons

    Not the kind like the guy you hired for your son's 4th birthday. The Magic that is played by an estimated 20 million people around the world and published in 11 languages. We're talking about Magic: The Gathering. Mark Rosewater, head of design for magic, is delivering a series of insightful pieces titled "Twenty Years, Twenty Lessons," in which he releases ~6 lessons each week he has learned from building Magic over the last 20 years. We drew six snippets of inspiration from Part 1:

    1. Don't fight human behavior - don't change your players to match the game, change your game to match the players. Build your product for your audience. 
    2. Don't fight human perception - Aesthetics matter. Failure to satisfy aesthetics makes players feel ill at ease, distracts them from focusing on your product, and makes them pay attention to the product instead of the benefits it creates. 
    3. Don't start from scratch - your audience already has a life's worth of experience they will relate to your product. Understanding those experiences is step one to a great product.
    4. Use your audience's preexisting knowledge - don't reinvent the wheel. If your audience is used to referring to a certain feature or benefit by a certain name, don't change it to be unique, stay consistent to be helpful. 
    5. Is this interesting or fun? - when you're introducing a new feature you need to ask yourself - is this an interesting feature? or is does this make my product more enjoyable to use? The latter is what will lead to success. 
    6. No line is worth a scene - no matter how good a feature or piece of content is, if it's not serving the whole product brand, it has to go. 

    Check out the video of his full speech here


    Serious play and serious work.

    Since 1968, Mattel has been releasing one of America's favorite toys: Hot Wheels. What many people don't know is the highly detailed and labor-intensive process behind designing, and ultimately manufacturing, the 1:43 replicas of our favorite cars. 

    In early June of 2017, Marc Levitz released an incredibly insightful interview where he sat down with two Hot Wheels design legends, Jun Imai and Ryu Asada. These two are responsible for the whole Hot Wheels die-cast design team and take us through the process of ideating and designing Hot Wheels, start to finish. A few of our thoughts from the piece:

    • Similar to all of us at Trig, both Jun and Ryu knew they wanted to be designers from a very young age. Also similar to many of us in this space, they experimented with more technical paths like physics and engineering before ultimately coming back to their true passion: design. 
    • The best design work starts with a sketch. Missed last weeks newsletter? We sketch too
    • Mattel has tracks set up everywhere in their office so the team can be playing with the designs they’re working on. Serious play with serious work. More support for the success of a commitment culture model.
    • Creativity stems from being able to be inspired by everything and anything, and being able to visualize how one cool thing from one area could be incorporated in another (in this case, little cars). This is something we strive for every day.

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    Still got love for the streets

    It's been over a year since we penned our piece discussing what it's like to work at Trig, a virtual company. It's all still true. We love working virtually and "commuting" through technology gets easier every year. Some of our favorite new tools for doing so are: 

    Join.me: Super reliable and easy conferencing

    Appear.in: We all need water cooler conversations and in a virtual company it happens here. 

    Slack: Team communications made easy and free-mium.

    Asana: Our home for project management.  We chose it over Trello because Asana has better UX.

    Batterii: Digital brainstorming, customer insights, strategy formulation, and private Pinteresting.

    If you also conduct business virtually, we'd like to hear about it for an update we're doing. Just reply to this email!



    What we're reading

    • DESIGN A BETTER BUSINESS  Justin Lokitz, Lisa Solomon, and Patrick Van Der Pijl include a comprehensive set of tools and skills that will help you harness opportunity from uncertainty by building the right teams and balancing your point of view in this must-read. 
    • THING EXPLAINER: COMPLICATED STUFF IN SIMPLE WORDS This is easily one of my all-time favorite web comics. This smart, quirky book by Randall Munroe uses simple illustrations to explain big ideas. This book is a helpful reminder to all of us who can get caught up in the specialized language of our respective industries to slow down and explain what we do in the most simple terms. 

    Until next time,

    Ty Hagler

    Principal

    Trig Innovation

     

     

    Cookie Monster and Creative Performance

    Hi there,

    Based on your feedback (thank you again to those of you who share your thoughts with us each month), we're trying something new with this month's newsletter. You can also expect to hear from us a bit more often in the future, we promise to keep it insightful, maybe even fun. Let us know what you think of the new format. 
     

    Here we go:


    MFA is the new MBA

    Don't just take our word for it, In his 2005 book, A Whole New Mind, Daniel Pink declares that the MFA (Master of Fine Arts) will soon replace the MBA (Master of Business Administration). I penned a few of my own thoughts about creative performance across innovation, design, and marketing - check it out here. 

    The paradox of ideation is something our team chats about often and a driving force behind our updated core values (see below for more on that).  High team performance is critical to success but groups are inferior to individuals with regard to creative performance. This paradox is exactly what inspired our virtual ideation program. If we haven't chatted about the program reply to this email, I'd love to tell you about it. 

    paradox of ideation

    Let's talk about the cookie monster for a second

    I bet you didn't expect to pitch your team your next big idea, citing a fuzzy blue bear from your children's favorite show. I didn't expect to spend 2 hours drawing connections from an academic paper to Sesame Street, but alas, here we are. 

    In one of our latest thought-pieces, we dive into the difference between groups who operate as a collection of individuals (Cookie Monster Groups) and brainstorming groups. It's an easy read and you'll learn at least 3 new words (That's 3X Sesame Street). Check it out here

    Fun Fact: Cookie Monster used to have big pointy teeth, although this was when the puppet was used in commercials before the beginning of “Sesame Street.” Also, Oscar the Grouch was orange. 

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    going up and growing up

    We don't just do great work, we have a ton of fun doing it. We love our clients, our work, and our teammates. We've updated our core values to reflect that, you can see the full breakdown here. 

    Our new set of core values reflects a company that doesn't just aspire to survival, but to greatness. Relative to our goal of building a 100-year company, we are still very young. With this youth comes the opportunity to reflect on the harder challenges, learn from our victories, learn from our mistakes, and grow into a greater version of ourselves 10, 20, or 50 years down the road.


    One quick thing

    Sketching, among industrial designers, is quickly becoming a lost art. As software programs and the computers they live on become more powerful, we're finding fewer and fewer young designers mastering the art of sketching.

    I can't understate the benefit of working with a designer who can listen to your ideas and translate those thoughts into a sketch right before your eyes. Among the many incredible talents we have here at Trig, we're constantly in awe of our lead designer Patrick Murphy's ability to sketch. Check out this sub-one-minute video we made a few years back displaying his artistry. 



    What we're Reading

      • Challenge Your Assumptions, Change Your World
        • Check out our thoughts on Andy Cohen's book about identifying and managing your assumptions so that you see things for what they are, or are not, in order to make the best decisions under any circumstance. 
      • Small Giants
        • Bo Burlingham takes a deep dive into fourteen companies that chose to build great businesses, not just maximize revenue. He demonstrates how the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greatness by placing other goals ahead of getting as big as possible as fast as possible.

      Until next time,

      Ty Hagler

      Principal

      Trig Innovation

       

       

      Innovation is not a one-time event

      Hi there,

      One of the most exciting developments for Trig in the past year has been the development of our virtual ideation practice. Traditionally, ideation sessions pull together people from across a company for an intense day or two to creatively solve big problems.  We have led ideation sessions and participated as visual scribes or illustration experts since our founding nearly 10 years ago. While we have learned a lot from coaching better creative performance from our ideation participants, the traditional model isn't truly optimized for creative output.

      Revolutionize your ideation sessions

      Virtual ideation, by contrast, takes advantage of the best of both individual and team creative dynamics. Over the past 9 months, we have experimented with a variety of techniques to maximize creative output in the virtual context and have been consistently amazed with the results we're seeing for our trailblazing clients. Oh, the places you’ll go, when you're focused on your customers.

      Don't let innovation be a one-time event

      When properly put into practice, innovation is not a one-time event, but a consistent process of exploration, discovery, divergence, convergence, prototyping, and testing. Too often, ideation sessions are a one-time event that generate lots of ideas that filter down to a select few, while the rest get discarded or forgotten.

      It's why we're excited to launch our new Virtual Ideation Services Subscription
       

      With our new virtual ideation subscription, Trig can offer select clients a predictable schedule for activating the customer insights through ideation—all in a process where participants can join from across the world. What's more, clients will have the ability to maintain a permanent AND searchable digital record of each ideation session.

      Sound interesting?
      Reply to this email to speak to me directly, or hit the button below to contact my team via form.  
      You can also request a time slot to speak with me on my calendar

      In the mean time, check out what else we've been up to lately—you're sure to find some relatable, interesting, or inspiring stories or resources below.


      What else was interesting?

      Growth with purpose - The Small Giants philosophy

      Passionate, purposeful, and values-driven—The Small Giants community brings together like-minded individuals, from aspiring new business leaders to seasoned veterans, looking to harness the connection between culture and business success. Read more or check out the Small Giants community directly here.

      Will your skin be protected this summer?

      We've been working with Voxelight to launch their first product, Sunscreenr, which makes unprotected skin visible. If you happened to catch that one episode of Shark Tank, you've already seen how this magic works. If not, check the the Sunscreenr and pre-order your own here!

      Mentoring young design thinkers

      The student experience is so transformative in the individual's thought process and way of viewing the world that the discipline has been named Design Thinking. We are always happy to say that we enjoy giving back to the community, but in the end, we learn just as much from the students as they learn from us. Read more about our latest talk at SCAD here.

      Digital ideation at Innovate Carolina 2017

      Trig will be sponsoring Innovate Carolina for the 7th consecutive year. We'll be giving a talk on April 21st that explores the risks and rewards of accelerating the front end. The talk will explore a new approach to ideation that balances the need for individual reflection and gathering new creative stimuli from team members using digital collaboration toolsmaking creative teams more effective while reducing the cost and time needed to conduct ideation sessions. The conference will take place at The Biotech Center in Research Triangle Park, North Carolina, and we’d love to see you there. Register here!

      Does your startup have what it takes to survive?

      In case you missed some of our recent posts, check out "Biology is Destiny: Choice of Culture and Startup Survival" and "The Value of Interrogation in Innovation."  If this type of content tickles your fancy, check out more of our work and thoughts on our blog, Tangents.

      Hope you've enjoyed the read!

      Ty Hagler

      Principal

      Trig Innovation