Marketing Communications Case Study
Trig was tasked with expanding the client company’s in-house media relations capabilities, as well as providing social media support. We have continually wowed this client with the ways we've revolutionized their business, let us put these skills to work for you.
A leading farm equipment manufacturer was preparing for a major industry exhibition, where the company planned to launch several new offerings and introduce some existing offerings to a new national market. Trig was tasked with expanding the client company’s in-house media relations capabilities, as well as providing social media support.
Trig’s team of copywriters and graphic designers collaborated with the client’s sales and marketing departments to create, edit, and distribute multiple releases to Canadian print and digital media outlets in support of new product launches, award nominations, and new market introductions for existing products. The Trig team also designed an online distribution template to match the look and feel of the client’s existing print and digital collateral materials for efficient e-blast distribution to the digital media community. Finally, our social media group provided daily support during the show, alerting show visitors and company fans and followers to launch times at the company’s multiple booths, identifying company staff by Twitter @ handles and product offerings with hashtags.