Trig’s core specialty is industrial design innovation and ideation, with strong experience in brand development for new products and services, and marketing plans for patent-pending introductions. We can put these skills to work for your business, read about them here.
At Trig®, we define marketing as demand management. Trig’s core specialty is industrial design innovation and ideation, with strong experience in brand development for new products and services, and marketing plans for patent-pending introductions.
With Trig® Innovation, Trig® Design, and Trig® Marketing, we can partner with clients on a full scope of services, including: product development, naming, brand identity, trade and channel strategy, core marketing messaging, corporate communications (company news/blogs, social media, and media/public relations), video and animation, website design and development, trade show signage and collateral, and financial modeling.
Once a product launches, we also offer a suite of services focused on short-term sales drivers, centered on a philosophy of Revenue Performance Management (RPM). With RPM, we measure the effectiveness of the client's promotional mix through the sales pipeline, as various channels generate and nurture leads, eventually converting prospects into sales. This process models a more efficient allocation of advertising and promotional investments, ultimately drawing direct lines between these investments and increased sales.
A new wave of expression to complement all areas of design and development of new products, Trig’s in-house video production crew augments the innovation process in several ways.
Our marketing group at Trig® adds human capital and multiple skill sets (strategy, design, copywriting, technology implementation) to the clients' team of experts, so they can minimize headcount and scale up their own resources over time.
Show off your product in ways that break through the inherent boundaries of two-dimensional drawings and 3D CAD models. When still images are simply not enough, Trig® can produce realistic and engaging animations that capture the stylistic and mechanical essence of a product - even before the product is manufactured.
One of our defining values at Trig is our pragmatism. We often define pragmatism as an underlying philosophy that we apply the right solutions, and the right amount of them, to meet the challenges of our clients in the two core areas of their businesses, innovation and marketing.
Whether you're launching a new brand or giving one a makeover, brand identity services at Trig® will carve out a market position that builds equity and allegiance.
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