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510 Meadowmont Village Circle, Suite 140
Chapel Hill, NC



Innovation Consulting

Trig is a leading innovation consulting firm in the Southeast with innovative team members in Chapel Hill, NC Raleigh, NC Charlotte NC, and Richmond, VA.

Trig® offers a host of innovation consulting services for client companies, including opportunity identification, customer research, and ideation facilitation and management.  We deploy several innovation management frameworks to help clients understand their optimal approach for the fuzzy front end of innovation, identify market opportunities, and then gain a deeper understanding of their customer’s unmet needs. 

Our innovation consulting process culminates with insight synthesis and idea generation through a structured team ideation session. From manufacturers of durable goods to global financial services companies, our clients benefit from our firm's ability to provide an imaginative spark to veteran teams, refreshing and enhancing product portfolio strategies for months and years to come.


We understand that effective Ideation sessions depend on the quality of preparation before gathering the key stakeholders in a room.  Upon initiating an ideation session, Trig’s consultative approach works to identify management objectives and select high-level parameters to emphasize during the session.

Innovation Consulting Opportunity Identification

Opportunity Identification

From translating the functional and emotional needs of your target audience into actionable insights, to analyzing the competition within the same space, our innovation consulting services make sure your ideas go into place where they'll be most successful and make the most impact on the market.

Customer Research

Our diverse team of professionals brings multiple perspectives to the table, establishing a baseline for market performance that drives form, function, and launch strategy.  Trig’s work in this area includes traditional market research, behavioral mapping, and trend analysis. 

Patents Drafted Quickly

The USPTO now awards patents based on first-to file, instead of first-to-invent. From a simple flow chart to the most complex mechanical drawings to highly detailed design patent figures, we support rapid provisional patent filings immediately following ideation as a key deliverable of innovation consulting.

Case Studies