What is Cool Hunting?

What is Cool Hunting?

Cool hunting is the practice of researching the youth culture in the street or underground scenes in order to predict future or upcoming trends, in the context of design. The term cool hunting has an inherent sociocultural element to it, since it is the current society’s ideals that dictate what is cool and uncool, the zeitgeist, or the “spirit of the times”.

What is the Difference Between Qualitative and Quantitative Research?

What is the Difference Between Qualitative and Quantitative Research?

The qualitative element frequently takes place first, exploring traits that need to be measured in the subsequent quantitative phase, and together they provide downright awesome research.

What Are the Origins of Design Thinking?

What Are the Origins of Design Thinking?

Design Thinking has generated a lot of momentum through mentions in the Harvard Business Review and Forbes. A majority of corporations operate analytically and can be disrupted by trends that sometimes renders businesses obsolete, you must create a culture that fosters creativity, methods that promote innovation, and the tools that designers utilize can be perfect in the effort to avoid these pitfalls.