Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

510 Meadowmont Village Circle, Suite 140
Chapel Hill, NC
USA

919-480-8744

Testable-Concept-large-01.jpg

Concept Validation

Screen and validate new ideas in the marketplace using the Trig concept testing methodology.

Concept Validation Testing

When push comes to shove, most companies don't lack for ideas of new products. The ability to prioritize and pick the winners is the most essential piece of the puzzle while being the hardest to understand.

At Trig, we have developed the Concept Validation methodology that allows us to quickly screen and sort new ideas for their market potential using highly effective quantitative testing methods.

We have found that the more traditional boiler plate screening tools tend to miss the mark.  Instead, we like to develop concept-specific metrics that can be compared back to a larger database population for intelligent direction on where to go with improving an idea.

For more information on our concept testing methodology, please contact us at 919-480-8744 or you can request an online capabilities presentation below:

Testable Concept Illustration
Concept Validation Ranking by Gender