Branding Case Study

Project Brief

An early-stage player in the procure-to-pay space specializing in higher education purchasing, Payback Partners came to Trig in advance launching its new platform linking vendors and creditors, as well as universities, colleges, and purchasing groups. Payback tasked Trig with developing a brand that reflected its ambition to be the preferred purchasing platform for education and several other targeted industries, including government and healthcare.

 
  • Graphic Design
  • Print Collateral Development
  • Digital Collateral Development
  • Website Design
  • Market Research
  • Trend Analysis
  • Customer Research
  • Logo Development
  • Brand Strategy and Development
 
 

Brand Identity and logo design

The Trig team met with the founding partners of Payback to grab the essential brand drivers of this exciting business based on sending significant rebates to its institutional purchasing customers leveraging the company’s payments platform with a universe of vendors. 

 

fINAL iDENTITY AND LOGO DESIGN

Trig designers and copywriters walked the partners through several rounds of concept ideation, helping the Payback team settle on bold options for messaging, logo, and color palette. 

 

PRINT COLLATERAL

After the finalization of the logo, we moved to create print and digital collateral, offering strong options for each deliverable to ensure that the client's vision was captured and brand messaging, bolstered.

 
 
 

Brand Guide

In order to maintain the strength of the established brand and story, we created a brand guide for our client and their employees to ensure the preservation of the brand's equity.

 
 

Website design and digital collateral

Online presence was established through our creation of a website as well as the creation of social media accounts.  Presentation slides were also created to help the client best communicate their story to new prospective stakeholders.

 
trade show booth design

Trade Show Booth Design

Finally, we created several trade show booth options and managed the printing process that came along with it, ensuring that the client had what he needed on a tight time-line and budget.