Let Your Customer be Your Guide
- Customer Shadowing
- Ergonomic Studies
- Process Mapping
- Quantitative Concept Validation
As part of our mission to shape products and shape markets, Trig Innovation sets the tone for marketplace entry with customer research services. Whether you’re searching for the right timing for disruptive ideas or testing your concepts as new market alternatives, customer research illuminates the path forward in product and service development.
Our diverse team of professionals brings multiple perspectives to the table, establishing a baseline for market performance that drives form, function, and launch strategy. Trig’s work in this area includes traditional market research, behavioral mapping, and trend analysis.
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