Customer Research

Let Your Customer be Your Guide

 

  • Customer Shadowing
  • Ergonomic Studies
  • Process Mapping
  • Quantitative Concept Validation

 

As part of our mission to shape products and shape markets, Trig Innovation sets the tone for marketplace entry with customer research services.  Whether you’re searching for the right timing for disruptive ideas or testing your concepts as new market alternatives, customer research illuminates the path forward in product and service development.

Our diverse team of professionals brings multiple perspectives to the table, establishing a baseline for market performance that drives form, function, and launch strategy.  Trig’s work in this area includes traditional market research, behavioral mapping, and trend analysis. 

 

Related Tangents Articles:

Fertile Ground - Customer Research at the Launch Phase

Voice of Customer Research - Ergonomic Evaluations

Deep Dive into Process Mapping - Customer Interaction Maps

Tangents


The Trig Team

Trig® Innovation, is a nimble vessel for navigating the possibilities of innovation in product and service development. Based in the Research Triangle, North Carolina region, a global hub for science and technology, the Trig® team packs creative and problem-solving prowess into an exclusive strategy framework to propel innovation in a variety of industries. From home improvement products to medical devices, Trig® is a proven winner in industrial design, ideation, and innovation management. Our company is growing, and how we grow is a direct response to the needs of our clients. With emerging service areas like animation, video production, and brand identity, we are expanding outside of a traditional industrial design framework with a host of offerings that mesh well with our keen understanding of product and service development. Global product and brand teams, as well as inventors and entrepreneurs, know that Trig® Innovation is the right choice for integrated development solutions and interactive marketing services.