Context for Strategy
Trig Innovation's focus on strategy at the outset of client engagement allows us to make sure our efforts are aligned with the organization's goals. During that discussion of strategic direction, we have often found our unique experiences working with a wide variety of industries brings a fresh perspective.
The T-P-M model of entrepreneurial success (start-up or corporate) has held true across industries in our experience and research. T-P-M describes a series of three stages that successful new enterprises naturally follow:
Technology: The Intellectual Property foundation of a new enterprise
Product: Assembling techology into a customer-friendly package
Market: Connecting customer needs with product solutions