Brand Identity

Put a Face with the Name

 

  • Logo Development
  • Core Message Development
  • Brand Audit / Valuations
  • 3C Strategic Framework

 

Whether you're launching a new brand or giving one a makeover, brand identity services at Trig Innovation will carve out a market position that builds equity and allegiance. Our team has the right combination of strategic copywriters, graphic designers, and market researchers that coalesce around each project's goals to deliver logos, brand marks, social media avatars, taglines, and core messaging. 

Wondering how much you should tinker with an exisiting brand? Our brand auditors get a great sense of your brand's current value in the marketplace and whether that value is trending up or down. We utilize a 3C strategic framework by evaluating the company, its customers, and its competitors, to make and remake brands that fit the market. 

 

Related Tangents Articles:

Murphy's Hypotenuse - The Unmistakable Power of Icons (Part Two)

Murphy's Hypotenuse - The Unmistakable Power of Icons (Part One)

Fertile Ground - Customer Research at the Launch Phase

Brand Identity Case Study: Parklife Communications

Authentic Brands Have Great User Manuals

Branding to Reach New Heights: Thought Leader Select Engages Trig Innovation to Kick-start a New Generation of Innovation -- Part Two

Branding to Reach New Heights: Thought Leader Select Engages Trig Innovation to Kick-start a New Generation of Innovation -- Part One

Tangents


The Trig Team

Trig® Innovation, is a nimble vessel for navigating the possibilities of innovation in product and service development. Based in the Research Triangle, North Carolina region, a global hub for science and technology, the Trig® team packs creative and problem-solving prowess into an exclusive strategy framework to propel innovation in a variety of industries. From home improvement products to medical devices, Trig® is a proven winner in industrial design, ideation, and innovation management. Our company is growing, and how we grow is a direct response to the needs of our clients. With emerging service areas like animation, video production, and brand identity, we are expanding outside of a traditional industrial design framework with a host of offerings that mesh well with our keen understanding of product and service development. Global product and brand teams, as well as inventors and entrepreneurs, know that Trig® Innovation is the right choice for integrated development solutions and interactive marketing services.